Key Features
Quick Info
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Note from the founder
Why we work the way we do
Charlie
Founder, Upscale Outreach
"I started Upscale Outreach by doing the outreach myself, one prospect at a time. It worked, but too much of the process was slow, repetitive and needlessly manual.
I've never been very good at accepting, 'That's just how it's done.' When something creates friction, we question it. When a tool is missing, we build it. When something is not producing results, we change it.
That is how Upscale Outreach works today, and how we'll run your outreach: move quickly, use technology where it makes us better, and keep the human effort focused on the parts that actually need a human."
How it works
Upscale Outreach delivers warm replies wanting first meetings with you. We find the right prospects on LinkedIn, write your sequences, and send them on your behalf.
Lead Sourcing
We source with precision.
Our team handles the sourcing based on your ideal customer profile and campaign goals - delivering clean, qualified, ready-to-go prospect lists.
Each list is:
- •Curated using role, firmographics and industry context
- •Context-aware and aligned with your campaign strategy
- •Built to support message performance from the start
Message Writing
We write what resonates.
We design your sequences from the outreach patterns that perform best, written for your audience and your proposition, and we keep changing them as the data comes in.
Each message is:
- •Written in your voice, with your preferred greeting, signature and business language
- •Built on what works, from years of running these campaigns across many clients
- •Individually researched per prospect. Coming soon.
Message Sending
Outreach you don't have to chase.
We send every message from your profile - managing timing, tone, and follow-ups. You stay top-of-mind, your prospects stay engaged, and you get first meetings from our legwork.
Each campaign is:
- •Managed end-to-end with human oversight
- •Designed to build credibility and spark conversations
- •Focused on outcomes: warm replies and initial meetings
Why it Works
Why LinkedIn and not Email for B2B Outreach
4-8% av. Response Rate
People read and reply to LinkedIn messages more than email. It's a less saturated channel.
1-4% av. Response Rate
People are allergic to email spam and hardly even read the subject line anymore.
Targeted
The latest data, personally defined. At controlled volumes. Smarter, not louder outreach.
Spray and Pray
Stale data, often incorrectly categorised by systems. En masse. Spam.
Profile = CV, Real Person
Your whole career, network and content all showcase your expertise and value.
Just a name; Less Credibility
You're just an email address and signature. No further context about you.
Accumulating Future Opportunities
You'll be connected on LinkedIn forever - whenever they're ready - through any job changes.
Sunk Effort
If the recipient is not ready to buy now, the effort is sunk. Email addresses change with jobs too.
Multi-Form Content
If no response to messages, there is still potential for engagement with articles, posts and comments.
Singular Channel
If no response, all you can do is continue to email.
What our customers say
"Charlie's/Upscale's end-to-end LinkedIn outreach approach has significantly contributed to the growth of my business - over 60% pipeline growth over the past 11 months. What sets Charlie apart is not just the service delivery itself, but her deep market insights and ongoing involvement, making her a truly valuable partner in developing and executing growth strategies. I strongly recommend her for LinkedIn campaigns and related services."
Owner, Consulting Firm
"Upscale's personalised campaigns helped increase our first-message response rate by over 40%. We've opened doors to executives we'd never reached before - including CEOs and COOs who normally ignore cold outreach."
Managing Director, Consulting Firm
"From day one of working with Charlie / Upscale, we received a high-quality service with great levels of transparency and reactiveness. We started out with two accounts covering Asia, and are now up to five accounts covering Asia and the whole of Europe. Our incoming deal flow has increased by 40% since we started using Upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
"I'm new to LinkedIn outreach and the UK is a notoriously tough market, but in less than 2 months, I've had 68 replies from qualified prospects, 5 of which have already led to meetings, and many more of which are in information provision stages. I would never have had the time to generate this level of qualified interest myself."
Co-Founder, Investment Advisory Firm
"Charlie's honest, hard work really stands out. She and the team got things set up rapidly with minimal effort from my side, and continued to proactively monitor our campaigns - suggesting and implementing ongoing improvements to both my profile and message setup to maximize ROI. Upscale's personalised outreach genuinely earns attention from decision-makers in a way that other options don't."
Founder and President, SaaS Firm
"Charlie's/Upscale's end-to-end LinkedIn outreach approach has significantly contributed to the growth of my business - over 60% pipeline growth over the past 11 months. What sets Charlie apart is not just the service delivery itself, but her deep market insights and ongoing involvement, making her a truly valuable partner in developing and executing growth strategies. I strongly recommend her for LinkedIn campaigns and related services."
Owner, Consulting Firm
"Upscale's personalised campaigns helped increase our first-message response rate by over 40%. We've opened doors to executives we'd never reached before - including CEOs and COOs who normally ignore cold outreach."
Managing Director, Consulting Firm
"From day one of working with Charlie / Upscale, we received a high-quality service with great levels of transparency and reactiveness. We started out with two accounts covering Asia, and are now up to five accounts covering Asia and the whole of Europe. Our incoming deal flow has increased by 40% since we started using Upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
"I'm new to LinkedIn outreach and the UK is a notoriously tough market, but in less than 2 months, I've had 68 replies from qualified prospects, 5 of which have already led to meetings, and many more of which are in information provision stages. I would never have had the time to generate this level of qualified interest myself."
Co-Founder, Investment Advisory Firm
"Charlie's honest, hard work really stands out. She and the team got things set up rapidly with minimal effort from my side, and continued to proactively monitor our campaigns - suggesting and implementing ongoing improvements to both my profile and message setup to maximize ROI. Upscale's personalised outreach genuinely earns attention from decision-makers in a way that other options don't."
Founder and President, SaaS Firm
Want us to run it?
Done For You runs the whole campaign from your LinkedIn profile, with a report every week.
Already run your own outreach?
Outscale gives your team the same software we use. Double your booked sales calls. And scale without the human cost.
See OutscaleWe have got you covered
Frequently asked questions
If there is anything we have not answered here, reach out via chat or book a call.
We run LinkedIn outreach for you. We source the right prospects, design your campaign sequences, run the outreach from your profile, report every week, and refine the whole system every two months. In effect it is a done-for-you LinkedIn lead generation service, powered by our own AI LinkedIn outreach technology.
Replies land in your own LinkedIn inbox. If you run your own outreach, the same software is sold as Outscale.
Yes. That is Outscale, priced per seat with no minimum. Agencies running outreach for their own clients buy it, and so do companies running outreach in-house.
You run your own campaigns, from your own profiles, on your own schedule. If you want us to do all of that too, that is Done For You.
A seat is one LinkedIn profile running outreach. If you run outreach from four profiles, that is four seats, and every plan is priced per seat.
That part is not built yet, so you cannot use it today. We show it so nothing surprises you later.
Nothing marked that way is for sale yet, so you are never charged for something you cannot use. Everything not marked that way is available now.
Most agencies rent the same generic tools everyone else uses, so their service stays static. We build our own tools. When we hit friction in sourcing, messaging, or reply handling, we build a better system for it. You could call us a LinkedIn outreach agency or a LinkedIn lead generation agency, but one that builds its own technology.
That means our outreach keeps improving month over month.
Professional services firms (consultancies, capital advisory, and similar) and B2B SaaS companies. In short, ambitious businesses trying to outperform larger competitors without hiring a big outbound team.
If you sell to other businesses and your best deals start with a real conversation, our B2B LinkedIn lead generation is a strong fit.
They read like a person wrote them. We design your sequences from the best-performing outreach patterns we have built across many clients over the years.
Every message researched and personalised is what Opener does. Coming soon. We only use legally available information, and we keep sending volumes within safe limits to protect your LinkedIn profile.
Field your replies and take the meetings. We handle sourcing, sequence design, and running the outreach, so conversations start landing in your LinkedIn inbox. Replies and acceptances arrive on your own profile as if you had sent every message yourself, and you respond to them to book the meeting.
Prefer not to field replies yourself? Our Setter Squad capability will manage replies, handle objections, and follow up until the meeting is booked. It's coming soon. Either way, we keep you updated and report every week on requests sent, acceptances, replies, and meetings.
No. We make a real investment in every new customer, with setup and onboarding included free, and a few days of trial access does not show you what this is worth anyway.
You can cancel for free at any time, though. Cancelling simply means your next monthly or annual renewal does not go ahead. If you want to see it properly before committing, book a call and we will walk you through it on real campaigns.
Book a call. We will learn about your business, tell you whether we can help, and show you what a managed campaign would look like for you. There is no obligation.
Already sure and ready to go? You do not need to book a call. Sign up on our pricing page and complete the campaign brief, and we will start designing your campaign straight away.
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