B2B LinkedIn lead generation
Upscale Outreach runs B2B LinkedIn lead generation for you. We reach the decision-makers who matter, start real conversations and book the meetings, so your team can focus on closing.
B2B buyers are hard to reach and quick to ignore generic outreach. Upscale runs LinkedIn lead generation as a managed service, so every prospect is chosen deliberately and every message is written to their context, not blasted from a template.
We source your target accounts, research and personalise the outreach, send from your own LinkedIn account and handle the replies through to a booked meeting. Your pipeline grows without pulling your team off the work that closes deals.
We build your target list from your audience criteria, so outreach only goes to people worth reaching.
Every prospect is researched and every message written to their context with our proprietary technology.
Connection requests and follow-ups go out from your own LinkedIn account, on a steady, managed cadence.
We answer questions, handle objections and follow up until a prospect is ready to meet.
Booked meetings land in your calendar and warm conversations land in your inbox. You show up and close.
We work with ambitious B2B companies, particularly professional services and SaaS firms, that want to outperform larger competitors. They win by moving faster and adopting better systems, and managed LinkedIn outreach is one of those systems.
Because we build the technology behind the service, the outreach keeps getting sharper. You get meetings with the right people, and a partner that keeps improving how those meetings are won.
Our B2B LinkedIn lead generation is powered by proprietary apps we build and improve. Each one targets a specific part of the campaign, from finding the right accounts to reporting on results.
Finds prospects from who they follow, using those audience relationships as a signal of relevance.
Analyses your best customers and finds thousands of new prospects that closely match them.
Writes personalised outreach sequences designed to open more conversations with the right prospects.
Manages replies, handles objections and follows up until the prospect books a meeting, then hands it over.
Tracks won clients, revenue, commissions and projected earnings for salespeople and managers.
Reports the full outreach funnel: request and message volumes, acceptance and response rates, meetings and close rates.
Analyses campaign performance and recommends what to stop, start and do more of.
We work with ambitious challenger companies, professional services and SaaS firms, that want to compete with larger competitors by moving faster. The sales advantage is shifting from size to speed, and managed LinkedIn outreach is how our clients find the right opportunities and win without a massive team.
Book a call and we will scope how a managed outreach campaign would run for your team.
Book a callWe offer a 7 day free trial as standard on our self-serve plans - and during that period, you can generate messages at any time. You can also cancel at any time and incur no charges.
The intention of this free trial is to give you the opportunity to generate messages, test different configuration options, and, if you want to, send the messages to your prospects. It means you can try the product for free, see the kinds of messages it generates and monitor their success rates, whilst still maintaining control over what you send to who.
There is a hard limit set on the total number of messages you can generate within the 7 day trial period. Please see the pricing page for details. If you want to increase that limit, you can contact us to move to a paid subscription at any time.
In order to send Upscale messages, you can also run a trial with one of the Send Automation tools in parallel e.g. Skylead or Expandi.
This is our secret sauce! Our research mechanism is the core of our business. We are constantly working on ensuring that it is the best in the market and we take pride in maintaining that position.
We only use legally available information. Our messages will never come across as unsettling or invasive, either - your prospects will be glad that you seemed to do your research properly, and will assume you read the relevant information from appropriate publicly available sources.
In order to generate your tailored messages, Upscale only needs full name and company.
Upscale has some very clever proprietary functionality to find everything it needs to know about the prospect using only that basic information.
In order to help LinkedIn automation tools send the right message to the right prospect, it helps if you can also provide a Linkedin profile URL for each prospect.
Our philosophy is that a customer should spend their money only when they really want to.
That's why we offer a free trial for new customers - so that new customers can explore the functionality without spend commitment.
Once customers have made the decision to go ahead and buy our product, we consider it a decision they have made with appropriate information.
Therefore we do not offer any refunds.
We use it only during the message generation process, to conduct research and generate messages.
Once you delete your prospect information from your account, it is deleted forever from our servers.
Yes! We have an API endpoint that enables you to retrieve messages once they are generated. If you would like to access this, you need to sign up for the API product on our Pricing page.
As an API User, you will also automatically have access to the message-generation-request endpoint - to load your prospects into Upscale and request your preferred types of messages to be generated for each prospect.
Yes! We have an API endpoint that enables you to load prospects into Upscale and request messages to be generated. If you would like to access this, you need to sign up for the API product on our Pricing page.
As an API User, you will also automatically have access to the retrieval endpoint - to retrieve all personalised messages once they have been generated by upscale.
There are several different ways you can pull together your own prospects list. If you have a LinkedIn Sales Navigator subscription, that is a great place to start.
Alternatively, you could pay an offshore service to pull a list together for you, if you specify your criteria. Or you can create lists using subscriptions to other tools like Apollo, or Crunchbase.
If you'd prefer for us to handle this part of the process for you, we're happy to do it for you - as part of our Done For You product
We have been running automated campaigns from LinkedIn profiles for a number of years without any issue, because we take the necessary precautions.
LinkedIn puts in place a number of restrictions to prohibit the use of bots on their platform. We adhere to strict thresholds to ensure we stay within LinkedIn's bot-detection limits - to protect profiles from being restricted.
So long as the activity being automated from your profile is within the appropriate limits, your profile is safe from restriction.
We have a free ROI Calculator tool that you can use to explore the mechanics of LinkedIn Outreach for your specific business.
The ROI Calculator has a number of preset defaults for information like engagement rates, conversion rate, cost - but is also fully configurable should you have that specific information to hand for your business.
If we are running your campaign for you, then the following will apply:
Once your campaign is running, you will receive acceptances to connection requests and responses to messages on your LinkedIn account as if you had sent them manually.
In addition, we will send you a full summary of your campaign results once it has concluded - including data on acceptance rates and response rates.
We will also send you a list of all recipients that replied to your campaign, to ensure you can double check that you have responded to their replies.
If you are running your own campaign and using the on demand message generation, then you will be able to see at any time which prospects have had messages generated for them.
If you delete information from your account then that information is deleted forever.
We maintain the right to use anonmymous engagement rate data to analyse potential enhancements to our message logic.
There are a number of LinkedIn campaign execution tools available via subscription which are able to consume Upscale's messages and send those to your prospects. If you have an subscription to one of these tools, you are able to set up your own campaigns and configure them to your preferences (including loading them with Upscale messages).
We maintain a list of LinkedIn campaign execution tools on this blog post here, with an indication of whether they can send Upscale messages or not.
We have an existing integration with Skylead, which means that if you choose to use Skylead as your campaign automation tool, you are able to load your prospects and messages into Skylead from Upscale in just one click.
We're glad you asked that, because we've done a lot of work to list all available tools to help you with your research!
We created this summary of all LinkedIn automation tools to help guide you on things like 1) whether they can send Upscale's messages, 2) price, 3) whether they offer a free trial, and more.
For more detailed information, please head over to see the individual LinkedIn Automation product pages here.
Short answer: it depends on which automation product you are using. Ultimately our mission is to ensure that every LinkedIn automation product in the world is able to use our generated messages. But we cannot guarantee that yet - we're working on it.
If you use Skylead, we can guarantee that Upscale's tailored messages can be loaded into your campaign and sent automatically, with just one click.
If you are using another LinkedIn automation product, it will likely be possible to load Upscale's messages via csv. Tools like Expandi, Dripify, Salesflow, Waalaxy and more support this process already.
If you are using a LinkedIn automation product that does not have csv upload capability for custom messages, we will speak to the team behind the tool and work with them to find a way to load your messages into your campaign.
The list of LinkedIn automation products we have an agreed process and partnership with will continue to grow.