The only LinkedIn outreach system optimised to book every winnable meeting
Built from real campaign experience. Use our software to optimise your outreach, or have us run the whole thing for you.
For teams that want to book an optimised pipeline of meetings from LinkedIn.
Sarah Mitchell
Managing Partner, Advisory · Australia
Sales meeting booked
Discovery call, Tue 2:00 PM - added to calendar
Trusted by business owners, founders and revenue teams at premium service firms, SaaS companies and lead gen agencies
Two ways to buy
Run it yourself, or have us run it for you
The same optimisation either way. The only question is how much of it you want to operate.
Optimise your own outreach
Best for teams already running LinkedIn outreach who want it to work harder.
- All 10 apps, optimising every stage of a campaign
- More meetings from the messages you already send
- Unlimited logins for your whole team
Requires a HeyReach or Skylead subscription
Have us run optimised outreach for you
Best for companies who want outreach driven by deep data insights and proactive response management.
- All 10 apps, optimising every stage of a campaign
- We run the whole campaign from your LinkedIn account(s)
- Meetings booked into your calendar
- Software, licences and setup included
Want it run for you at a lower price? Fully managed outreach service covers the campaign without the full platform.
See all three plans and pricesHave us run it
We run your LinkedIn outreach. You take the meetings.
Our team runs the whole campaign end to end, and replies land on your own LinkedIn as if you sent every message. Every stage is optimised by the same apps you could run yourself.
Source your leads
We build targeted prospect lists on LinkedIn, calibrated to who actually buys from you.
Design the sequences
We craft the campaign sequences: the angles, the messages, and the follow-ups that get replies.
Manage the outreach
We run the outreach automation from your profile, at safe volumes, so conversations start landing.
Report every week
You get a clear weekly readout: requests sent, acceptances, replies, and meetings in motion.
Improve every 2 months
Every two months we run a full improvement cycle, tuning targeting and messaging on what the data shows.
Our incoming deal flow has increased by 40% since we started using Upscale 8 months ago. We can't just say we're pleased with the service. We're impressed.
CEO, Corporate Finance Firm
What our customers say
"Charlie's/Upscale's end-to-end LinkedIn outreach approach has significantly contributed to the growth of my business - over 60% pipeline growth over the past 11 months. What sets Charlie apart is not just the service delivery itself, but her deep market insights and ongoing involvement, making her a truly valuable partner in developing and executing growth strategies. I strongly recommend her for LinkedIn campaigns and related services."
Owner, Consulting Firm
"Upscale's personalised campaigns helped increase our first-message response rate by over 40%. We've opened doors to executives we'd never reached before - including CEOs and COOs who normally ignore cold outreach."
Managing Director, Consulting Firm
"From day one of working with Charlie / Upscale, we received a high-quality service with great levels of transparency and reactiveness. We started out with two accounts covering Asia, and are now up to five accounts covering Asia and the whole of Europe. Our incoming deal flow has increased by 40% since we started using Upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
"I'm new to LinkedIn outreach and the UK is a notoriously tough market, but in less than 2 months, I've had 68 replies from qualified prospects, 5 of which have already led to meetings, and many more of which are in information provision stages. I would never have had the time to generate this level of qualified interest myself."
Co-Founder, Investment Advisory Firm
"Charlie's honest, hard work really stands out. She and the team got things set up rapidly with minimal effort from my side, and continued to proactively monitor our campaigns - suggesting and implementing ongoing improvements to both my profile and message setup to maximize ROI. Upscale's personalised outreach genuinely earns attention from decision-makers in a way that other options don't."
Founder and President, SaaS Firm
"Charlie's/Upscale's end-to-end LinkedIn outreach approach has significantly contributed to the growth of my business - over 60% pipeline growth over the past 11 months. What sets Charlie apart is not just the service delivery itself, but her deep market insights and ongoing involvement, making her a truly valuable partner in developing and executing growth strategies. I strongly recommend her for LinkedIn campaigns and related services."
Owner, Consulting Firm
"Upscale's personalised campaigns helped increase our first-message response rate by over 40%. We've opened doors to executives we'd never reached before - including CEOs and COOs who normally ignore cold outreach."
Managing Director, Consulting Firm
"From day one of working with Charlie / Upscale, we received a high-quality service with great levels of transparency and reactiveness. We started out with two accounts covering Asia, and are now up to five accounts covering Asia and the whole of Europe. Our incoming deal flow has increased by 40% since we started using Upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
"I'm new to LinkedIn outreach and the UK is a notoriously tough market, but in less than 2 months, I've had 68 replies from qualified prospects, 5 of which have already led to meetings, and many more of which are in information provision stages. I would never have had the time to generate this level of qualified interest myself."
Co-Founder, Investment Advisory Firm
"Charlie's honest, hard work really stands out. She and the team got things set up rapidly with minimal effort from my side, and continued to proactively monitor our campaigns - suggesting and implementing ongoing improvements to both my profile and message setup to maximize ROI. Upscale's personalised outreach genuinely earns attention from decision-makers in a way that other options don't."
Founder and President, SaaS Firm
The maths
What one LinkedIn profile produces
One profile is one unit of capacity. Here is what a month of outreach looks like running through it, and what each meeting ends up costing you.
Need more meetings? We add a profile rather than push unsafe volume through one account.
Connection requests sent
800200Sent from your profile, at volumes LinkedIn treats as safe.
Connections accepted (35-55%)
38195With Next Move segmentation insights, campaigns achieve an average 48% acceptance rate. Without: 39%.
Replies (15-35% of accepted)
9524A quarter of the people who accept end up replying, and the automation stops for them the moment they do.
Meetings booked (1 to 4 per week)
81.9We run everything for you, including providing segmentation insights that optimise acceptance rates - taking campaigns on average from 39% to 48%, which starts more message threads with more people. To optimise message-to-meeting conversion, our additional full apps platform package adds the insights on converting replies, taking campaigns from an average of 1.54 meetings booked per week to 3.5.
New customers
1-2At your own close rate of 15-30%.
The top of that range is our target, not the average - weeks vary. Results depend on the profile sending, the strength of the proposition, and the market being targeted.
What it costs
$500 per profile, all inclusive. Cancel any time.
We run the campaign from your profile. Meetings land in your calendar.
- Per booked meeting
- $63
- Per new customer won
- $208-417
Selling software at $500+ a month? One win covers the month it took to find them.
Selling consulting or advisory? A year of outreach on one profile costs $6,000, so a single deal above that pays for the whole year.
Costs per meeting and per customer stay the same whichever capacity you run, because volume and price scale together. The range is the difference between a quiet month and a strong one - optimisation is what moves you up it.
What moves you up the range in Acceptance, Replies and Booked Meetings
Our apps are the difference. Across all of our campaigns, acting on the platform's targeting recommendations lifts acceptance from average 39% to 48% - about 22% more connections from the same number of requests. More connections means more conversations, and more conversations means more meetings.
Every plan gets the segmentation insights. But messaging insights (which replies are being lost, and which answers led to a booked meeting) as well as help in handling conversations, come with the plans that include the whole platform. That's optimisation in the second half of the funnel - moving from average 1.54 meetings per week to 3.5, per profile.
Measured by deriving the recommendations from the first half of each campaign and testing them on the second half, which had no part in choosing them.
Who it is for
Built for ambitious teams
Companies trying to outperform larger competitors without hiring a large team to do it, and the outreach specialists who already run campaigns for a living.
Professional services
Consultancies and other advisory firms that win on relationships and need a steady flow of the right conversations with decision-makers.
B2B SaaS
Founders and sales teams competing with bigger, better-funded incumbents who need pipeline without hiring a large outbound team to get it.
Agencies and in-house outreach teams
People who already run LinkedIn outreach every day, for clients or for themselves, and want every account worked as carefully as their best one.
This works best when a new customer is worth several thousand to you, your buyers are active on LinkedIn, and you can give a campaign three months to gather enough data to optimise on. If your audience is only a few thousand people, or you need results inside a month, talk to us first and we will tell you honestly whether it fits.
The shift
In the AI era, the sales advantage has moved from size to speed
For decades the bigger team won: more people, more budget, more brand. That is changing. Ambitious challenger companies now outpace larger competitors by moving faster, adopting better systems, and putting AI to work earlier. We hand you that advantage where it compounds fastest - your outbound.
The platform
10 apps. Every stage of a campaign.
Most agencies rent the same tools everyone else uses, so their service stands still. We build our own, because we run outreach every day and could not buy what we needed. Every app shares the same campaign context, so what one learns, the next one uses.
Plan
Decide what to say, to whom, and from which account.
Source
Find the people worth talking to, and reach them affordably.
Engage
Open the conversation, and carry it to a booked meeting.
Improve
See what happened, and know what to change next.
Note from the founder
Why we work the way we do
Charlie
Founder, Upscale
"I started Upscale by doing the outreach myself, one prospect at a time. It worked, but too much of the process was slow, repetitive and needlessly manual.
I've never been very good at accepting, 'That's just how it's done.' When something creates friction, we question it. When a tool is missing, we build it. When something is not producing results, we change it.
That is how Upscale works today: move quickly, use technology where it makes us better, and keep the human effort focused on the parts that actually need a human."
Why LinkedIn
Why LinkedIn beats email for B2B outreach
There are two usual ways to reach decision-makers: by hand, which is slow and burns your most senior people's time, or a mass email blast, which is cheap, untargeted, and mostly ignored. LinkedIn outreach, run properly, sits between them.
Outreach by hand
Precise and personal, but slow. It burns the time of the exact people you least want doing admin, and it never scales past a handful of prospects a day.
High effort, low volume
LinkedIn outreach, run by us
The targeting quality of doing it by hand, at the consistency and scale of automation. Your senior profiles lend the credibility; we do the repetitive work behind them.
Targeted and consistent
Mass email
Scales to thousands, but sprays a stale list with generic messages. Inboxes are saturated, filters are ruthless, and most of it is deleted unread.
High volume, low value
Outreach by hand
Precise and personal, but slow. It burns the time of the exact people you least want doing admin, and it never scales past a handful of prospects a day.
High effort, low volume
LinkedIn outreach, run by us
The targeting quality of doing it by hand, at the consistency and scale of automation. Your senior profiles lend the credibility; we do the repetitive work behind them.
Targeted and consistent
Mass email
Scales to thousands, but sprays a stale list with generic messages. Inboxes are saturated, filters are ruthless, and most of it is deleted unread.
High volume, low value
What LinkedIn gives you that email can't
It gets noticed
Senior decision-makers get far fewer LinkedIn messages than emails, so a good one gets read instead of buried in a full inbox.
It targets better
LinkedIn lets us segment by role, seniority, company, and recent job changes. No email list comes close, and most are out of date.
It compounds
Your profile carries your track record, and every connection stays yours through job changes, so the effort keeps paying off.
More than one way in
If a message goes unanswered, you stay connected and can still reach them through their posts and comments. Email gives you a single channel and nothing more.
We have got you covered
Frequently asked questions
If there is anything we have not answered here, reach out via chat or book a call.
We are a managed LinkedIn outreach service. We source the right prospects, design your campaign sequences, run the outreach from your profile, report every week, and refine the whole system every two months. In effect it is a done-for-you LinkedIn lead generation service, powered by our own AI LinkedIn outreach technology.
Replies land in your own LinkedIn inbox, so you field them and take the meetings. You are not buying software to operate yourself. The proprietary apps we build sit behind the service, and you can also buy them on their own if you would rather run the outreach yourself.
Either. They are two real products, and you can buy one, the other, or both.
Our Done For You service means we run the outreach from your profile and you take the meetings. Apps Only means you keep running your own outreach and our tools make it sharper: you get the same technology our own team uses, priced per seat. You can see what is in it in our App Library, or compare both on the pricing page.
Yes. That is our Apps Only plan, and it is priced per seat with no minimum. Agencies running outreach for their own clients buy it, and so do companies running outreach in-house.
You are buying the tooling, not the service: you still run your own campaigns, from your own profiles, on your own schedule. If you would rather we did all of that too, that is the Done For You plan instead.
A seat is one LinkedIn account. If you run outreach from four profiles, that is four seats.
Logins are a separate thing and they are unlimited. Everyone in your team can have their own login to the apps at no extra cost, however many seats you buy. On the Done For You plan a seat is one LinkedIn account we run for you.
They take the parts that do not scale and make them scale. Optimising a campaign precisely is something most teams can do for one client and not for twenty; the apps let you do it across all of them. You get told how to sharpen your segmentation rather than having to work it out, campaigns get planned and agreed without the back and forth, and clients get kept up to date automatically.
They also open doors that are otherwise shut: sourcing routes most of your market never uses, and messaging written for saturated markets like the US and UK where generic outreach stopped working years ago.
Exactly what it says: that part is not built yet, so you cannot use it today. We would rather show you what is coming than leave it off and surprise you later.
We discount the list price while anything is marked coming soon, and the price goes up when it lands. Everything not marked that way is available now.
Most agencies rent the same generic tools everyone else uses, so their service stays static. We build our own tools. When we hit friction in sourcing, messaging, or reply handling, we build a better system for it. You could call us a LinkedIn outreach agency or a LinkedIn lead generation agency, but one that builds its own technology rather than renting it.
That means our outreach keeps improving month over month rather than standing still, and it is why our clients see results that generic outreach does not produce.
Professional services firms (consultancies, capital advisory, and similar) and SaaS challenger companies. In short, ambitious businesses trying to outperform larger competitors without hiring a big outbound team.
If you sell to other businesses and your best deals start with a real conversation, our B2B LinkedIn lead generation is a strong fit.
They will not feel like spam. As standard we do not individually research and personalise every single message, but we know what gets replies: we design your sequences using the best-performing outreach patterns and the expertise we have built across many clients over the years, written to maximise engagement.
If you want every message individually researched and personalised at scale, that is exactly what our Opener app does, and we can add it to your campaign. We only use legally available information, and we keep sending volumes within safe limits to protect your LinkedIn profile.
Field your replies and take the meetings. We handle sourcing, sequence design, and running the outreach, so conversations start landing in your LinkedIn inbox. Replies and acceptances arrive on your own profile as if you had sent every message yourself, and you respond to them to book the meeting.
Prefer not to field replies yourself? Our Handle & Handoff app will manage replies, handle objections, and follow up until the meeting is booked. It is coming soon rather than available today. Either way, we keep you updated and report every week on requests sent, acceptances, replies, and meetings.
No, on either plan. We make a real investment in every new customer, with setup and onboarding included free, and a few days of trial access does not show you what this is worth anyway.
You can cancel for free at any time, though. Cancelling simply means your next monthly or annual renewal does not go ahead. If you want to see it properly before committing, book a call and we will walk you through it on real campaigns.
Book a call. We will learn about your business, tell you honestly whether we can help, and show you what a managed campaign would look like for you. There is no obligation.
Already sure and ready to go? You do not need to book a call. Sign up on our pricing page and complete the campaign brief, and we will start designing your campaign straight away.
Ready to book more sales meetings?
Book a call and we will show you what managed LinkedIn outreach would look like for your business. No obligation, and we'll tell you if it's not a fit for you, because then it wouldn't work for us either.