The LinkedIn outreach service that books sales meetings
Fully managed outreach, backed by AI-powered proprietary software you can add on or use on its own. We run the campaigns. You take the meetings.
For professional services and SaaS teams who want the meetings, not the busywork.
Sarah Mitchell
Managing Partner, Advisory
Sales meeting booked
Discovery call, Tue 2:00 PM - added to calendar
Trusted by business owners, founders and revenue teams at premium service firms, SaaS companies and lead gen agencies
The service
We run your LinkedIn outreach. You take the meetings.
You are not buying software to operate yourself (unless you want to). Our team runs the whole campaign motion end to end, and replies land on your own LinkedIn as if you sent every message.
Source your leads
We build targeted prospect lists on LinkedIn, calibrated to who actually buys from you.
Design the sequences
We craft the campaign sequences: the angles, the messages, and the follow-ups that get replies.
Manage the outreach
We run the outreach automation from your profile, at safe volumes, so conversations start landing.
Report every week
You get a clear weekly readout: requests sent, acceptances, replies, and meetings in motion.
Improve every 2 months
Every two months we run a full improvement cycle, tuning targeting and messaging on what the data shows.
"Our incoming deal flow has increased by 40% since we started using Upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
What our customers say
"Charlie's/Upscale's end-to-end LinkedIn outreach approach has significantly contributed to the growth of my business - over 60% pipeline growth over the past 11 months. What sets Charlie apart is not just the service delivery itself, but her deep market insights and ongoing involvement, making her a truly valuable partner in developing and executing growth strategies. I strongly recommend her for LinkedIn campaigns and related services."
Owner, Consulting Firm
"Upscale's personalised campaigns helped increase our first-message response rate by over 40%. We've opened doors to executives we'd never reached before - including CEOs and COOs who normally ignore cold outreach."
Managing Director, Consulting Firm
"From day one of working with Charlie / Upscale, we received a high-quality service with great levels of transparency and reactiveness. We started out with two accounts covering Asia, and are now up to five accounts covering Asia and the whole of Europe. Our incoming deal flow has increased by 40% since we started using Upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
"I'm new to LinkedIn outreach and the UK is a notoriously tough market, but in less than 2 months, I've had 68 replies from qualified prospects, 5 of which have already led to meetings, and many more of which are in information provision stages. I would never have had the time to generate this level of qualified interest myself."
Co-Founder, Investment Advisory Firm
"Charlie's honest, hard work really stands out. She and the team got things set up rapidly with minimal effort from my side, and continued to proactively monitor our campaigns - suggesting and implementing ongoing improvements to both my profile and message setup to maximize ROI. Upscale's personalised outreach genuinely earns attention from decision-makers in a way that other options don't."
Founder and President, SaaS Firm
"Charlie's/Upscale's end-to-end LinkedIn outreach approach has significantly contributed to the growth of my business - over 60% pipeline growth over the past 11 months. What sets Charlie apart is not just the service delivery itself, but her deep market insights and ongoing involvement, making her a truly valuable partner in developing and executing growth strategies. I strongly recommend her for LinkedIn campaigns and related services."
Owner, Consulting Firm
"Upscale's personalised campaigns helped increase our first-message response rate by over 40%. We've opened doors to executives we'd never reached before - including CEOs and COOs who normally ignore cold outreach."
Managing Director, Consulting Firm
"From day one of working with Charlie / Upscale, we received a high-quality service with great levels of transparency and reactiveness. We started out with two accounts covering Asia, and are now up to five accounts covering Asia and the whole of Europe. Our incoming deal flow has increased by 40% since we started using Upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
"I'm new to LinkedIn outreach and the UK is a notoriously tough market, but in less than 2 months, I've had 68 replies from qualified prospects, 5 of which have already led to meetings, and many more of which are in information provision stages. I would never have had the time to generate this level of qualified interest myself."
Co-Founder, Investment Advisory Firm
"Charlie's honest, hard work really stands out. She and the team got things set up rapidly with minimal effort from my side, and continued to proactively monitor our campaigns - suggesting and implementing ongoing improvements to both my profile and message setup to maximize ROI. Upscale's personalised outreach genuinely earns attention from decision-makers in a way that other options don't."
Founder and President, SaaS Firm
The maths
What one LinkedIn profile produces
One profile is one unit of capacity. Here is what a month of outreach looks like running through it, and what each meeting ends up costing you.
Need more meetings? We add a profile rather than push unsafe volume through one account.
Connection requests sent
800200Sent from your profile, at volumes LinkedIn treats as safe.
Connections accepted (35-55%)
400100Everyone who accepts enters a sequence of up to five messages.
Replies (15-35% of accepted)
10025The moment someone replies, the automation stops for that prospect.
Meetings booked
16410-15% of replies, plus the prospects who ask for more information first and are nurtured into a meeting.
New customers
2-5At your own close rate of 15-30%.
Four meetings a week per profile is our target. Results vary with the profile sending, the strength of the proposition, and the market being targeted.
What it costs
$500 per profile, all inclusive. Cancel any time.
- Per booked meeting
- ~$31
- Per new customer won
- ~$104-208
Selling software at $500+ a month? One win covers the month it took to find them.
Selling consulting or advisory? A year of outreach on one profile costs $6,000, so a single deal above that pays for the whole year.
Costs per meeting and per customer stay the same whichever capacity you run, because volume and price scale together.
This works best when a new customer is worth several thousand to you, your buyers are active on LinkedIn, and you can give a campaign three months to gather enough data to optimise on. If your audience is only a few thousand people, or you need results inside a month, talk to us first and we will tell you honestly whether it fits.
Who it is for
Built for SMB
We work with ambitious SMBs trying to outperform larger competitors, and win without needing a massive team to do it.
Professional services
Consultancies and other advisory firms that win on relationships and need a steady flow of the right conversations with decision-makers.
B2B SaaS
Founders and sales teams competing with bigger, better-funded incumbents who need pipeline without hiring a large outbound team to get it.
The shift
In the AI era, the sales advantage has moved from size to speed
For decades the bigger team won: more people, more budget, more brand. That is changing. Ambitious challenger companies now outpace larger competitors by moving faster, adopting better systems, and putting AI to work earlier. We hand you that advantage where it compounds fastest - your outbound.
The differentiator
We also build software that distinguishes your outreach
Most agencies just rent the same generic tools everyone else uses, so their service stands still. We build our own, and they embody the expertise of all of our outreach service experience. Add them to a managed engagement or use any of them independently.
Source leads differently
Find prospects by who they follow and how closely they match your best customers, instead of scraping the same tired lists everyone else uses.
2 tools in this stage
Message people differently
Open more conversations with outreach personalised to each prospect, then handle every reply through to a booked meeting.
2 tools in this stage
Note from the founder
Why we work the way we do
Charlie
Founder, Upscale
"I started Upscale by doing the outreach myself, one prospect at a time. It worked, but too much of the process was slow, repetitive and needlessly manual.
I've never been very good at accepting, 'That's just how it's done.' When something creates friction, we question it. When a tool is missing, we build it. When something is not producing results, we cut it.
That is how Upscale works today: move quickly, use technology where it makes us better, and keep the human effort focused on the parts that actually need a human."
Why LinkedIn
Why LinkedIn beats email for B2B outreach
There are two usual ways to reach decision-makers: by hand, which is slow and burns your most senior people's time, or a mass email blast, which is cheap, untargeted, and mostly ignored. LinkedIn outreach, run properly, sits between them.
Outreach by hand
Precise and personal, but slow. It burns the time of the exact people you least want doing admin, and it never scales past a handful of prospects a day.
High effort, low volume
LinkedIn outreach, run by us
The targeting quality of doing it by hand, at the consistency and scale of automation. Your senior profiles lend the credibility; we do the repetitive work behind them.
Targeted and consistent
Mass email
Scales to thousands, but sprays a stale list with generic messages. Inboxes are saturated, filters are ruthless, and most of it is deleted unread.
High volume, low value
Outreach by hand
Precise and personal, but slow. It burns the time of the exact people you least want doing admin, and it never scales past a handful of prospects a day.
High effort, low volume
LinkedIn outreach, run by us
The targeting quality of doing it by hand, at the consistency and scale of automation. Your senior profiles lend the credibility; we do the repetitive work behind them.
Targeted and consistent
Mass email
Scales to thousands, but sprays a stale list with generic messages. Inboxes are saturated, filters are ruthless, and most of it is deleted unread.
High volume, low value
What LinkedIn gives you that email can't
It gets noticed
Senior decision-makers get far fewer LinkedIn messages than emails, so a good one gets read instead of buried in a full inbox.
It targets better
LinkedIn lets us segment by role, seniority, company, and recent job changes. No email list comes close, and most are out of date.
It compounds
Your profile carries your track record, and every connection stays yours through job changes, so the effort keeps paying off.
More than one way in
If a message goes unanswered, you stay connected and can still reach them through their posts and comments. Email gives you a single channel and nothing more.
We have got you covered
Frequently asked questions
If there is anything we have not answered here, reach out via chat or book a call.
We are a managed LinkedIn outreach service. We source the right prospects, design your campaign sequences, run the outreach from your profile, report every week, and refine the whole system every two months. In effect it is a done-for-you LinkedIn lead generation service, powered by our own AI LinkedIn outreach technology.
Replies land in your own LinkedIn inbox, so you field them and take the meetings. You are not buying software to operate yourself. The proprietary apps we build sit behind the service, and you can add them on if you want us to handle more, for example replies or fully personalised messaging.
We run it for you. The managed service (our Done For You offering) is the product most clients choose.
Some of the tools we build are also available on their own if you would rather run part of the process yourself. You can see them in our App Library. But you do not need any of them to work with us: the managed service is complete on its own.
Most agencies rent the same generic tools everyone else uses, so their service stays static. We build our own tools. When we hit friction in sourcing, messaging, or reply handling, we build a better system for it. You could call us a LinkedIn outreach agency or a LinkedIn lead generation agency, but one that builds its own technology rather than renting it.
That means our outreach keeps improving month over month rather than standing still, and it is why our clients see results that generic outreach does not produce.
Professional services firms (consultancies, capital advisory, and similar) and SaaS challenger companies. In short, ambitious businesses trying to outperform larger competitors without hiring a big outbound team.
If you sell to other businesses and your best deals start with a real conversation, our B2B LinkedIn lead generation is a strong fit.
They will not feel like spam. As standard we do not individually research and personalise every single message, but we know what gets replies: we design your sequences using the best-performing outreach patterns and the expertise we have built across many clients over the years, written to maximise engagement.
If you want every message individually researched and personalised at scale, that is exactly what our Opener app does, and we can add it to your campaign. We only use legally available information, and we keep sending volumes within safe limits to protect your LinkedIn profile.
Field your replies and take the meetings. We handle sourcing, sequence design, and running the outreach, so conversations start landing in your LinkedIn inbox. Replies and acceptances arrive on your own profile as if you had sent every message yourself, and you respond to them to book the meeting.
Prefer not to field replies yourself? Our Handle & Handoff app manages the replies, handles objections, and follows up until the meeting is booked. Either way, we keep you updated and report every week on requests sent, acceptances, replies, and meetings.
We do not offer a free trial on the managed service, because we already make an investment in every new client by providing setup and onboarding for free.
You can cancel for free at any time, though. Cancelling simply means your next monthly (or annual) renewal will not go ahead.
Book a call. We will learn about your business, tell you honestly whether we can help, and show you what a managed campaign would look like for you. There is no obligation.
Already sure and ready to go? You do not need to book a call. Sign up on our pricing page and complete the campaign brief, and we will start designing your campaign straight away.
Ready to book more sales meetings?
Book a call and we will show you what managed LinkedIn outreach would look like for your business. No obligation, and we'll tell you if it's not a fit for you, because then it wouldn't work for us either.