For business owners & directors
LinkedIn Outreach for Business Owners & Directors
New client conversations, without adding it to your plate.
You built the firm and you still carry business development. But prospecting is the first thing to slip when you are busy delivering for clients. We take it off your plate and keep the pipeline moving.
See how we keep owner-led firms in front of the right buyers.
The service
We own the outreach, you own the relationships
We source the right decision-makers, design the sequences, and run the outreach from your profile, reporting every week. Replies land in your inbox, so you step in only when there is a real conversation to have.
Why owners and directors choose us
Built for owner-led firms
As the owner, your time is worth more spent with clients and closing than chasing cold prospects. We handle the top of the funnel so you can focus on the parts only you can do.
Everything runs from your profile and sounds like you, so the relationships that come out of it are yours to keep and grow.
And because we build the software that powers it ourselves, you get a service that keeps improving, rather than a fixed retainer that stands still.
What our customers say
"Charlie's/Upscale's end-to-end LinkedIn outreach approach has significantly contributed to the growth of my business - over 60% pipeline growth over the past 11 months. What sets Charlie apart is not just the service delivery itself, but her deep market insights and ongoing involvement, making her a truly valuable partner in developing and executing growth strategies. I strongly recommend her for LinkedIn campaigns and related services."
Owner, Consulting Firm
"Upscale's personalised campaigns helped increase our first-message response rate by over 40%. We've opened doors to executives we'd never reached before - including CEOs and COOs who normally ignore cold outreach."
Managing Director, Consulting Firm
"From day one of working with Charlie / Upscale, we received a high-quality service with great levels of transparency and reactiveness. We started out with two accounts covering Asia, and are now up to five accounts covering Asia and the whole of Europe. Our incoming deal flow has increased by 40% since we started using Upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
"I'm new to LinkedIn outreach and the UK is a notoriously tough market, but in less than 2 months, I've had 68 replies from qualified prospects, 5 of which have already led to meetings, and many more of which are in information provision stages. I would never have had the time to generate this level of qualified interest myself."
Co-Founder, Investment Advisory Firm
"Charlie's honest, hard work really stands out. She and the team got things set up rapidly with minimal effort from my side, and continued to proactively monitor our campaigns - suggesting and implementing ongoing improvements to both my profile and message setup to maximize ROI. Upscale's personalised outreach genuinely earns attention from decision-makers in a way that other options don't."
Founder and President, SaaS Firm
"Charlie's/Upscale's end-to-end LinkedIn outreach approach has significantly contributed to the growth of my business - over 60% pipeline growth over the past 11 months. What sets Charlie apart is not just the service delivery itself, but her deep market insights and ongoing involvement, making her a truly valuable partner in developing and executing growth strategies. I strongly recommend her for LinkedIn campaigns and related services."
Owner, Consulting Firm
"Upscale's personalised campaigns helped increase our first-message response rate by over 40%. We've opened doors to executives we'd never reached before - including CEOs and COOs who normally ignore cold outreach."
Managing Director, Consulting Firm
"From day one of working with Charlie / Upscale, we received a high-quality service with great levels of transparency and reactiveness. We started out with two accounts covering Asia, and are now up to five accounts covering Asia and the whole of Europe. Our incoming deal flow has increased by 40% since we started using Upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
"I'm new to LinkedIn outreach and the UK is a notoriously tough market, but in less than 2 months, I've had 68 replies from qualified prospects, 5 of which have already led to meetings, and many more of which are in information provision stages. I would never have had the time to generate this level of qualified interest myself."
Co-Founder, Investment Advisory Firm
"Charlie's honest, hard work really stands out. She and the team got things set up rapidly with minimal effort from my side, and continued to proactively monitor our campaigns - suggesting and implementing ongoing improvements to both my profile and message setup to maximize ROI. Upscale's personalised outreach genuinely earns attention from decision-makers in a way that other options don't."
Founder and President, SaaS Firm
We have got you covered
Frequently asked questions
If there is anything we have not answered here, reach out via chat or book a call.
We are a managed LinkedIn outreach service. We source the right prospects, design your campaign sequences, run the outreach from your profile, report every week, and refine the whole system every two months. In effect it is a done-for-you LinkedIn lead generation service, powered by our own AI LinkedIn outreach technology.
Replies land in your own LinkedIn inbox, so you field them and take the meetings. You are not buying software to operate yourself. The proprietary apps we build sit behind the service, and you can add them on if you want us to handle more, for example replies or fully personalised messaging.
We run it for you. The managed service (our Done For You offering) is the product most clients choose.
Some of the tools we build are also available on their own if you would rather run part of the process yourself. You can see them in our App Library. But you do not need any of them to work with us: the managed service is complete on its own.
Most agencies rent the same generic tools everyone else uses, so their service stays static. We build our own tools. When we hit friction in sourcing, messaging, or reply handling, we build a better system for it. You could call us a LinkedIn outreach agency or a LinkedIn lead generation agency, but one that builds its own technology rather than renting it.
That means our outreach keeps improving month over month rather than standing still, and it is why our clients see results that generic outreach does not produce.
Professional services firms (consultancies, capital advisory, and similar) and SaaS challenger companies. In short, ambitious businesses trying to outperform larger competitors without hiring a big outbound team.
If you sell to other businesses and your best deals start with a real conversation, our B2B LinkedIn lead generation is a strong fit.
They will not feel like spam. As standard we do not individually research and personalise every single message, but we know what gets replies: we design your sequences using the best-performing outreach patterns and the expertise we have built across many clients over the years, written to maximise engagement.
If you want every message individually researched and personalised at scale, that is exactly what our Opener app does, and we can add it to your campaign. We only use legally available information, and we keep sending volumes within safe limits to protect your LinkedIn profile.
Field your replies and take the meetings. We handle sourcing, sequence design, and running the outreach, so conversations start landing in your LinkedIn inbox. Replies and acceptances arrive on your own profile as if you had sent every message yourself, and you respond to them to book the meeting.
Prefer not to field replies yourself? Our Handle & Handoff app manages the replies, handles objections, and follows up until the meeting is booked. Either way, we keep you updated and report every week on requests sent, acceptances, replies, and meetings.
We do not offer a free trial on the managed service, because we already make an investment in every new client by providing setup and onboarding for free.
You can cancel for free at any time, though. Cancelling simply means your next monthly (or annual) renewal will not go ahead.
Book a call. We will learn about your business, tell you honestly whether we can help, and show you what a managed campaign would look like for you. There is no obligation.
Already sure and ready to go? You do not need to book a call. Sign up on our pricing page and complete the campaign brief, and we will start designing your campaign straight away.