Opener
Personalised outreach sequences, at scale.
Uses all relevant information available online to create personalised outreach sequences, with different message types designed to open more conversations with the right prospects.
One of the proprietary apps we build to make our managed LinkedIn outreach better.
The friction it removes
Personalising by hand does not scale
Writing something worth replying to for every prospect is slow to do well by hand. Opener produces that level of personalisation for every prospect, so outreach stays specific and researched at any volume.
How it works
Built to do one job well
- 1
Research each prospect
Opener uses all relevant information available online about a prospect.
- 2
Write personalised sequences
It creates personalised outreach sequences with different message types designed to open more conversations.
- 3
Review and send
You keep control of what goes out, then work your campaigns in the app.
Key Features
SOURCING
Tell us your top customers and we'll source prospects like them
- •We'll profile your best customers
- •You'll get more of them
Source by criteria
- •Define your ideal customer profile
- •Target specific industries and roles
Load your own list if you prefer
- •Choose to use your custom source
- •Load prospects by csv
Get your URLs reformatted
- •LinkedIn is particular about profile URL formats
- •Ensure URLs are ready for the appropriate sending tool
WRITING
Auto-summarise your proposition
- •Optimise your GTM content for LinkedIn
- •Messages pitch with subtle but persuasive punch
Auto-describe your ICP
- •Identify the things that make customers most likely to buy your product
- •Use those things to approach them
Test message styles and content on a known prospect first
- •Play with options for a known contact to optimise your settings
Maintain your personal touch
- •Choose your preferences for opening and signoff language and names
Re-configure settings any time
- •Edit settings on the fly as you learn what works or not
- •Messages on demand will follow the latest settings
Clone and amend for a new campaign
- •Save time by reusing what worked before
- •Tweak anything based on your learnings
Share your expert content
- •Position yourself as the expert by linking to content
- •Each prospect is pointed to the most relevant content for them
SENDING
Kickoff campaign in 1 click
- •Start your Skylead campaign with 1 click from Upscale, using a saved sequence
- •Export your prospects and messages via API to a tool of your choice
Auto-generate messages on demand
- •Use message credits only for leads who accept the connection (Skylead campaigns only)
Export prospects & messages by CSV
- •Pre-generate messages for prospects and download everything into a CSV to load into a sending tool of your choice
Monitor campaign stats
- •Track acceptance rates and response rates as the campaign runs - especially response rate by message
- •Use data to learn, amend and optimise each campaign
Test message styles on known prospect
Click any feature above to see its interface • Auto-cycling every 4 seconds
The advantage
Personalisation without the manual grind
Every message reads as researched and specific, across as many prospects as you send to. That combination of relevance and volume is what moves reply rates.
Ways to get it
Get Opener
Self-serve lead sourcing, message-writing and sending with direct Skylead integration - for founders and sales teams in B2B.
on average, 1 credit = 1 message
API-only: generate personalised messages for leads at scale. Integrate with your stack via REST API, webhooks and dashboards.
See the API docs.
Go deeper with Opener
Already a customer? Log in at app.upscaleoutreach.com.
App access comes from buying the app self-serve or from our custom Done For You + Apps package. Standard Done For You does not include access to the apps.
FAQ
Questions about Opener
- What are the terms of the free trial?
- The self-serve plans include a 7 day free trial. You can generate messages during that period and cancel at any time with no charge. There is a hard limit on the number of messages you can generate in the trial; see the plans below for details.
- What information do I need to provide about each prospect?
- Opener needs only a full name and company to research a prospect and generate messages. A LinkedIn profile URL helps if you plan to send through a LinkedIn automation tool.
- Is there an API?
- Yes. The Pro Partner API plan below exposes message generation, sequences and usage over a REST API with webhooks. See the API docs linked in this section.
We've got you covered
Frequently Asked Questions
We hope this helps, but feel free to reach out to us via chat if there's anything we haven't answered.
We offer a 7 day free trial as standard on our self-serve plans - and during that period, you can generate messages at any time. You can also cancel at any time and incur no charges.
The intention of this free trial is to give you the opportunity to generate messages, test different configuration options, and, if you want to, send the messages to your prospects. It means you can try the product for free, see the kinds of messages it generates and monitor their success rates, whilst still maintaining control over what you send to who.
There is a hard limit set on the total number of messages you can generate within the 7 day trial period. Please see the pricing page for details. If you want to increase that limit, you can contact us to move to a paid subscription at any time.
In order to send Upscale messages, you can also run a trial with one of the Send Automation tools in parallel e.g. Skylead or Expandi.
This is our secret sauce! Our research mechanism is the core of our business. We are constantly working on ensuring that it is the best in the market and we take pride in maintaining that position.
We only use legally available information. Our messages will never come across as unsettling or invasive, either - your prospects will be glad that you seemed to do your research properly, and will assume you read the relevant information from appropriate publicly available sources.
In order to generate your tailored messages, Upscale only needs full name and company.
Upscale has some very clever proprietary functionality to find everything it needs to know about the prospect using only that basic information.
In order to help LinkedIn automation tools send the right message to the right prospect, it helps if you can also provide a Linkedin profile URL for each prospect.
Our philosophy is that a customer should spend their money only when they really want to.
That's why we offer a free trial for new customers - so that new customers can explore the functionality without spend commitment.
Once customers have made the decision to go ahead and buy our product, we consider it a decision they have made with appropriate information.
Therefore we do not offer any refunds.
We use it only during the message generation process, to conduct research and generate messages.
Once you delete your prospect information from your account, it is deleted forever from our servers.
Yes! We have an API endpoint that enables you to retrieve messages once they are generated. If you would like to access this, you need to sign up for the API product on our Pricing page.
As an API User, you will also automatically have access to the message-generation-request endpoint - to load your prospects into Upscale and request your preferred types of messages to be generated for each prospect.
Yes! We have an API endpoint that enables you to load prospects into Upscale and request messages to be generated. If you would like to access this, you need to sign up for the API product on our Pricing page.
As an API User, you will also automatically have access to the retrieval endpoint - to retrieve all personalised messages once they have been generated by upscale.
There are several different ways you can pull together your own prospects list. If you have a LinkedIn Sales Navigator subscription, that is a great place to start.
Alternatively, you could pay an offshore service to pull a list together for you, if you specify your criteria. Or you can create lists using subscriptions to other tools like Apollo, or Crunchbase.
If you'd prefer for us to handle this part of the process for you, we're happy to do it for you - as part of our Done For You product
We have been running automated campaigns from LinkedIn profiles for a number of years without any issue, because we take the necessary precautions.
LinkedIn puts in place a number of restrictions to prohibit the use of bots on their platform. We adhere to strict thresholds to ensure we stay within LinkedIn's bot-detection limits - to protect profiles from being restricted.
So long as the activity being automated from your profile is within the appropriate limits, your profile is safe from restriction.
We have a free ROI Calculator tool that you can use to explore the mechanics of LinkedIn Outreach for your specific business.
The ROI Calculator has a number of preset defaults for information like engagement rates, conversion rate, cost - but is also fully configurable should you have that specific information to hand for your business.
If we are running your campaign for you, then the following will apply:
Once your campaign is running, you will receive acceptances to connection requests and responses to messages on your LinkedIn account as if you had sent them manually.
In addition, we will send you a full summary of your campaign results once it has concluded - including data on acceptance rates and response rates.
We will also send you a list of all recipients that replied to your campaign, to ensure you can double check that you have responded to their replies.
If you are running your own campaign and using the on demand message generation, then you will be able to see at any time which prospects have had messages generated for them.
If you delete information from your account then that information is deleted forever.
We maintain the right to use anonmymous engagement rate data to analyse potential enhancements to our message logic.
There are a number of LinkedIn campaign execution tools available via subscription which are able to consume Upscale's messages and send those to your prospects. If you have an subscription to one of these tools, you are able to set up your own campaigns and configure them to your preferences (including loading them with Upscale messages).
We maintain a list of LinkedIn campaign execution tools on this blog post here, with an indication of whether they can send Upscale messages or not.
We have an existing integration with Skylead, which means that if you choose to use Skylead as your campaign automation tool, you are able to load your prospects and messages into Skylead from Upscale in just one click.
We're glad you asked that, because we've done a lot of work to list all available tools to help you with your research!
We created this summary of all LinkedIn automation tools to help guide you on things like 1) whether they can send Upscale's messages, 2) price, 3) whether they offer a free trial, and more.
For more detailed information, please head over to see the individual LinkedIn Automation product pages here.
Short answer: it depends on which automation product you are using. Ultimately our mission is to ensure that every LinkedIn automation product in the world is able to use our generated messages. But we cannot guarantee that yet - we're working on it.
If you use Skylead, we can guarantee that Upscale's tailored messages can be loaded into your campaign and sent automatically, with just one click.
If you are using another LinkedIn automation product, it will likely be possible to load Upscale's messages via csv. Tools like Expandi, Dripify, Salesflow, Waalaxy and more support this process already.
If you are using a LinkedIn automation product that does not have csv upload capability for custom messages, we will speak to the team behind the tool and work with them to find a way to load your messages into your campaign.
The list of LinkedIn automation products we have an agreed process and partnership with will continue to grow.
The App Library
Explore the rest of the library
Every app exists to make our managed LinkedIn outreach better. Together they are the proof that we keep building.
Find
Catch The Good Ones
Target
Lookalike Finder
Handle replies
Handle & Handoff
Manage sales
Upside
Report
Snapshot
Analyse
Next Move
Want the whole thing run for you?
Our managed Done For You service runs your LinkedIn outreach end to end.
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